Design has always been my passion, and I’ve never wanted to do anything else.
From there it comes down to materials – what can I source, what will work best, what will hold its structure, what aesthetic will it give, will it be comfortable, how will it wash, etc.
If the idea is particularly bold – especially when the garment has structural elements or I want part of it to be reflective or holographic or something – I usually enter a bit of a problem-solving phase where I stay up until 4am researching what will work best- I do my best work after midnight!
Once I’ve managed to ensure the elements can all work, it’s a simple case of toiling, testing, fitting and trying-on. If everything goes smoothly, I get to work on the final and start putting the pieces together.
I have a few photographers whose work always stands out – I usually like to try and tee up a shoot with one of them because I know I can depend on the final product, and more often than not, it will still end up looking different to the last time we shot.